May 28, 2008
Congressmen Call on Pharma to Reduce Ads
Posted at May 28, 2008 1:41 PM in .
Congressmen Dingell and Stupak, both Michigan Democrats, have sent letters to major pharmaceutical companies Pfizer, Johnson & Johnson, Merck & Co., Schlering-Plough Corp. asking them to reduce their direct to consumer marketing campaigns until a study on the subject has been finalized.
The Congressional action comes in the midst of controversy surrounding pharmaceutical drug company's aggressive marketing campaigns tailored to influence consumers by slick ads rather than solid science. The controversy has been particularly pointed at Vytorin and Lipitor, two controversial cholesterol drugs.
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