According to a Kansas City Star analysis of National Highway Traffic Safety Administration’s data on auto accidents between 2001 and 2006, at least 1,400 people died in front impact auto accidents in which airbags failed to deploy. Airbag deployment failure is a leading cause of concern for drivers who rely on the airbag as a last resort defense in the event of a serious auto accident. The most disturbing issue is the lack of effective measures the NHTSA seem to take in correcting this problem. Airbags are an important safety feature in an auto. The regulatory agencies charged to supervise auto safety need to take a more proactive approach to resolving this important safety issue.